Matthew Syed is an acclaimed author, newspaper columnist and broadcaster. Through his seminal, bestselling books - Bounce, Black Box Thinking and his latest, Rebel Ideas - he has shown again and again that failure can actually be the richest seam of data acquisition. His interest in making mistakes in order to evolve started, incongruously, with table tennis. He was the British number one in 1995 but later choked in spectacular fashion at the Sydney Olympics in 2000. The experience triggered a fascination with what it means to fall apart under pressure and why it happens.