A new study that we funded, published today in Nicotine and Tobacco Research, has revealed that more than 127,000 18–25-year-olds start smoking tobacco regularly each year in the UK - that's around 350 per day.

Researchers at University College London used survey data between 2021 and 2024 to estimate the number of young adults starting smoking in the UK every year.

This new research highlights the urgent need for bold action in the fight against tobacco.